Laguna Alumni Association

A logo that speaks to both Laguna Pueblo’s cultural and academic roots.

The Laguna Education Foundation needed a logo for their new Alumni Association that would speak to both the Pueblo’s cultural and academic roots. I designed the shape and pattern to refer explicitly to traditional Laguna pottery, and the church in the center to refer to the famous San José Mission. Clean lines and type, traditional iconography and a shared color with the LEF brand brought this logo together easily.