Adam RubinsteinAdam Rubinstein

Erda Gardens and Learning Center

In 2013 I took over brand management and development for Erda. I tweaked their logo—a flat painted tomato—to enunciate both the organization’s playfulness and strength, while giving it back its canvas texture. Since, I have designed all their printed materials, including internal documents, vinyl signage for public events, brochures, and event posters. Additionally, I implemented, maintained, and took over writing for their WordPress-based website.

In 2014 I built a web-based payment and membership-management system, and oversaw the early stages of the transition.

In early 2015, I left Erda to pursue other opportunities.

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